As of 13 November 2026, four agencies say on their own pages that they run paid ads in more than one AI assistant: Admiral Media, TripleDart and Foundation (ChatGPT plus Google AI Overviews / AI Mode) and 2POINT Agency (ChatGPT plus unnamed "AI search surfaces"). None of them publishes a cross-platform campaign result, and none names Microsoft Copilot. ChatGPT is the only AI assistant with its own ad platform; Google and Microsoft sell AI answer ads through the Search and Shopping campaigns you may already run.
This page is about paid placements. Agencies that work on being mentioned in AI answers without paying for ads (GEO, AEO, "AI search optimisation") are reviewed on geoagencyreviews.com.
Key takeaways
- One standalone platform. ChatGPT ads are bought in OpenAI's Ads Manager or through OpenAI's partners (OpenAI). Google AI Overviews / AI Mode and Copilot ads have no separate campaign type.
- Perplexity is not for sale. Perplexity stopped taking new advertisers in October 2025 and reported in February 2026 that it was phasing ads out. See Perplexity ads agencies.
- "AI search advertising" is often organic work. Many agencies that rank for this phrase sell AI search optimisation, not ads. Ask whether the fee buys media or content.
- Multi-platform agencies publish little. Of the four, only TripleDart publishes a fee ($5,000 a month, whole paid program); Admiral says it has "no budget minimums".
What you can buy in AI answers today
What you can buy inside AI assistants
Status on 13 November 2026, from each platform's own pages and trade reports
| Assistant | Can you buy ads (13 Nov 2026) | How | Separate campaign? | Source |
|---|---|---|---|---|
| ChatGPT | Yes, 89 countries | Self-serve Ads Manager, OpenAI sales team, agency and technology partners | Yes | OpenAI, 21 Oct 2026 |
| Google AI Overviews / AI Mode | Yes, not separately | Existing Search, Shopping, Performance Max campaigns; broad match and AI Max | No: no separate targeting or report | Google Ads Help |
| Microsoft Copilot | Yes, not separately | Microsoft Advertising Search, Shopping, PMax; AI Max for Search | No | Microsoft Advertising, Apr 2026 |
| Amazon Rufus | Yes, US | Sponsored Products / Brands prompts inside existing campaigns, CPC | No | Amazon Ads |
| Perplexity | No | — | — | MediaPost, Oct 2025 (trade) |
Google AI Overviews and AI Mode
You cannot target or opt in to AI answers on their own. Eligible Search, Shopping and Performance Max campaigns can serve there; broad match and AI Max campaigns match both direct and contextual queries, and results appear inside standard campaign reports with no separate breakout (Google Ads Help, read 13 November 2026). AI Overviews ads run in the US and 11 more English-language markets; AI Mode ads were extended to 10 more countries, reported by Search Engine Journal on 10 November 2026 (other outlets date it to 28 October) (SEJ, trade).
What that means for agency choice: any competent Google Ads agency already buys this inventory. The real questions are whether it uses broad match / AI Max, keeps product feeds clean and can read results without an AI answer report. More: Google AI Mode ads.
Microsoft Copilot
Copilot ads come from Microsoft Advertising Search, Shopping and Performance Max campaigns; ads were fully rolled out in English, French and German markets by March 2025 (Microsoft Advertising). AI Max for Search serves on Copilot and Bing, announced as a pilot in April 2026 (Microsoft Advertising). No agency in our base mentions Copilot ads on its page. More: Microsoft Copilot ads.
How we chose and ordered
Listed: agencies whose own page says they run paid ads in at least one AI assistant. Agencies that run more than one AI ad platform come first. Within each section the order follows our methodology: published campaign proof first, then a published fee or spend figure, then the rest; within a group, by AI mentions (801 answers by ChatGPT, Perplexity and Google AI Overviews to 9 questions about ads in AI assistants, 15 Oct–13 Nov 2026), then by the earliest date the agency is seen selling AI ads.
| # | Agency | Platforms on its page | Group | Fee | Media spend | Partner claim | Selling since |
|---|---|---|---|---|---|---|---|
| 1 |  Admiral Media |
ChatGPT, Google AIO / AI Mode | B | not published | "no budget minimums" | Google, Meta (claimed) | Jul 2026 |
| 2 |  TripleDart |
ChatGPT, Google AI Mode | B | from $5,000/mo (whole paid program) | from ~$10k/mo (all paid) | Google, Microsoft (claimed) | not published |
| 3 |  Foundation |
ChatGPT, Google AIO / AI Mode | C | not published | not published | none | Jul 2026 |
| 4 |  2POINT Agency |
ChatGPT, unnamed "AI surfaces" | C | not published | "a few thousand dollars" | none | Sep 2026 |
| 5 |  InterTeam Marketing |
ChatGPT | A | not published | not published | OpenAI early-test invite (claimed) | Aug 2026 |
| 6 |  LeadGulls |
ChatGPT | A | $1,500/mo flat | $25/day floor | none | Jan 2026 |
| 7 |  GPT Ads AI |
ChatGPT | A | from $5,000/mo | "at least $10,000 a month" | none | May 2026 |
| 8 |  M+C Saatchi Performance |
ChatGPT | B | not published | ~$20K test | OpenAI (claimed) | Oct 2026 |
Agencies that run ads on more than one AI platform
1. Admiral Mediabest for app and growth teams that already buy paid media
- Agency fee
- not published
- Media spend
- Retainers are transparent and monthly, with no budget…
- Platforms
- ChatGPT, Google AI Mode
- Partner status
- Google Partner (claimed)
- Selling since
- Jul 2026
- AI mentions
- 0 of 801 answers
Manages "ChatGPT ads end to end, and the Google campaigns that can serve in AI Overviews and AI Mode"; covers Perplexity and Gemini with organic work because "Perplexity and Gemini placements are not on sale" (service page).
- Platforms: ChatGPT; Google AI Overviews / AI Mode through Google campaigns.
- Fee: "a flat retainer or a percentage of media spend", amount not published.
- Minimum media spend: "no budget minimums. We recommend a media budget after the first call."
- Partner status: Meta, Google, TikTok and Snapchat badges (claimed); no OpenAI claim.
- Selling since: first Wayback capture 20 July 2026 (Wayback).
- Proof: "Do you have published ChatGPT ads results? Not yet." Results shown are Google Search and Apple Ads, labelled "not ChatGPT".
- Stated buyers: growth and user acquisition teams "from venture backed startups to publicly listed app companies" (about).
- AI mentions: not named in the 801 answers.
2. TripleDartbest for B2B SaaS buying one paid program across channels
- Agency fee
- from $5,000/mo
- Media spend
- We work across a wide range — from companies starting at…
- Platforms
- ChatGPT, Google AI Mode
- Partner status
- Google Partner (claimed); Microsoft partner (claimed)
- Selling since
- Nov 2026
- AI mentions
- 0 of 801 answers
Its Paid Performance plan lists "AI Search Ads (ChatGPT — Early Access)" and "Google AI Mode Placements" as new core programs, next to paid search, paid social, ABM and programmatic (paid media page).
- Platforms: ChatGPT, Google AI Mode.
- Fee: from $5,000 a month flat, "no percentage of ad spend and no long-term lock-in"; covers the whole paid program.
- Spend: clients "starting at ~$10k/month" across all paid media.
- Partner status: Google Premier, Meta, LinkedIn, HubSpot Gold and a "Bing Ads Partner" badge (claimed). The Bing badge is the only Microsoft partner claim in our base, but the page does not mention Copilot ads.
- Selling since: not published (no page date, no Wayback copy).
- Proof: none for AI ads.
- Flags: no dedicated AI ads page; publishes its own "ChatGPT ads agencies" list (blog).
- AI mentions: not named.
3. Foundationbest for B2B software brands that want paid and organic AI visibility reported together
- Agency fee
- not published
- Media spend
- not published
- Platforms
- ChatGPT, Google AI Mode
- Partner status
- none claimed
- Selling since
- Jul 2026
- AI mentions
- 4 of 801 answers
"AI Search Ad Management": "End-to-end management of paid placements inside AI search platforms: creative, targeting, bidding, and optimization". The page names ChatGPT ads and Google ads "inside a growing share of its AI Overviews and AI Mode answers" (service page).
- Platforms: ChatGPT, Google AI Overviews / AI Mode.
- Fee and minimum: not published. Starts with an "AI Ad Readiness Assessment" that ends in "a clear yes/no".
- Selling since: page dated 3 July 2026; first Wayback capture 10 July 2026.
- Proof: none for ads; the "165,000+ AI citations" on the page are organic.
- Stated buyers: B2B SaaS, AI companies, martech, cybersecurity, developer tools and other B2B segments.
- AI mentions: named in 4 of the 801 answers.
4. 2POINT Agencybest for brands willing to fund an early test
- Agency fee
- not published
- Media spend
- We recommend a test budget sized to generate enough data…
- Platforms
- ChatGPT, Other AI
- Partner status
- none claimed
- Selling since
- Sep 2026
- AI mentions
- 0 of 801 answers
"Paid placement and campaign management on OpenAI's ad platform and emerging AI search surfaces" (service page).
- Platforms: ChatGPT, plus "supported AI surfaces" it does not name.
- Fee: not published; the contact form asks for a monthly agency budget from under $5,000.
- Spend: "typically a few thousand dollars per month to start".
- Selling since: page dated 8 September 2026.
- Proof: "We don't manufacture proof from a channel that hasn't produced it yet."
- Flags: says OpenAI began rolling out ads in 2025 and that ads sit "within AI-generated responses". OpenAI began testing on 9 February 2026 and shows ads separately from the answer (OpenAI).
- AI mentions: not named.
ChatGPT-only agencies with published proof or spend figures
These run only ChatGPT ads, but publish what the multi-platform agencies do not. Full list of 27: best ChatGPT ads agencies.
5. InterTeam Marketingbest for B2B SaaS lead generation
- Agency fee
- not published
- Media spend
- not published
- Platforms
- ChatGPT
- Partner status
- OpenAI partner (claimed)
- Selling since
- Aug 2026
- AI mentions
- 29 of 801 answers
B2B ChatGPT ads with tracking to CRM (service page). Three anonymised SaaS clients, "over 150 qualified leads", cost per lead about 60% below Google (case study). Fee not published. Claims OpenAI "invited us early" to test. Named in 29 of the 801 AI answers.
6. LeadGullsbest for North American brands that want a flat fee
- Agency fee
- $1,500 USD/mo (+1 more)
- Media spend
- OpenAI requires at least $25/day per campaign inside…
- Platforms
- ChatGPT
- Partner status
- none claimed
- Selling since
- Jan 2026
- AI mentions
- 0 of 801 answers
$1,500 a month flat, no share of spend; anonymised B2B software case with 64 demo requests at 31% lower cost per demo than Google Ads; markets US, Canada, UK, Ireland, Australia, New Zealand (service page).
7. GPT Ads AIbest for DTC, B2B SaaS and high-ticket services spending $10,000+ a month
- Agency fee
- $5,000/mo (+2 more)
- Media spend
- 'We recommend at least $10,000 a month in media.'
- Platforms
- ChatGPT
- Partner status
- none claimed
- Selling since
- May 2026
- AI mentions
- 0 of 801 answers
From $5,000 a month, "at least $10,000 a month in media" recommended; three anonymised cases including 3.4x ROAS for a DTC supplements brand (service page, cases). Named-client results on the site belong to sister agency Conversion.is.
8. M+C Saatchi Performancebest for e-commerce, app and fintech brands with a test budget
- Agency fee
- not published
- Media spend
- No minimum; recommended test budget: "Our guidance is…
- Platforms
- ChatGPT
- Partner status
- OpenAI partner (claimed)
- Selling since
- Oct 2026
- AI mentions
- 0 of 801 answers
Runs a market tracker of which AI assistants sell ads and recommends "around $20K over one month" for a test (service page); its tracker lists Perplexity as "Stopped advertising" (LLM ads hub). Announces a "direct partnership with OpenAI" (15 October 2026), not found on an OpenAI page.
AI search ads vs AI search optimisation
| AI search ads (this page) | AI search optimisation (GEO / AEO) | |
|---|---|---|
| What you pay for | Media plus management | Content, PR, technical work |
| Where it shows | Labelled sponsored unit next to or below the answer | Inside the answer, as a mention or a cited source |
| Starts working | When the campaign goes live | Weeks to months |
| Stops when | You stop paying | Sources change |
| Where to compare agencies | here | geoagencyreviews.com; getting cited: aicitationservices.com |
Some ChatGPT ads agencies sell both (The SEO Works, AIclicks, Uproer, Foundation). One page that calls itself a ChatGPT ad agency, Focus Digital, describes only citation-building content (service page). Which to do first: AI ads vs organic AI visibility.
When you don't need an agency
- Google and Microsoft side: if your Search, Shopping or PMax campaigns are well run, they can already serve in AI Overviews, AI Mode and Copilot. There is nothing separate to buy.
- ChatGPT side, small test: OpenAI's self-serve Ads Manager has a reported $25-a-day floor (PPC Land, trade). Agency fees of $1,500–$5,000 a month are more than a $750–$1,500 test budget.
- You need help when your market has no ChatGPT self-serve, you are in a restricted category, or you want one team to read results across ChatGPT and Google.
Related: ChatGPT ads cost, AI search ads: all platforms, Google AI Mode ads agencies, Microsoft Copilot ads agencies.
FAQ
What is an AI search advertising agency?
An agency that buys paid placements shown in AI assistant answers: ChatGPT ads, and Google or Microsoft ads that serve in AI Overviews, AI Mode and Copilot. It is different from an agency that optimises content to be mentioned in AI answers without paying for ads.
Can I buy ads only in Google AI Overviews or AI Mode?
No. Google has no AI-only campaign type. Ads in AI Overviews and AI Mode come from Search, Shopping and Performance Max campaigns, with no separate targeting or reporting (Google Ads Help).
How do I advertise in Microsoft Copilot?
Through Microsoft Advertising. Eligible Search, Shopping and Performance Max campaigns and AI Max for Search can serve in Copilot (Microsoft Advertising).
Which agencies run ads on both ChatGPT and Google AI Mode?
Admiral Media, TripleDart and Foundation say so on their own pages (checked 13 November 2026). None publishes a result from AI Mode ads.
Can an agency buy Perplexity ads?
No. Perplexity stopped accepting new advertisers in October 2025 and no relaunch has been reported as of 13 November 2026. See Perplexity ads agencies.